How To Do Your Keyword Research For Free
- Google Keyword Planner: This is a free tool offered by Google that allows you to research keywords for your website or blog. It shows you the search volume and competition for different keywords, and can help you find related keywords to target.
- Google Trends: This tool allows you to see how popular a certain keyword is over time and in different regions. This can help you identify trending keywords and understand how they are being used.
- Google Autocomplete: Start typing a keyword into Google’s search bar and see the suggestions that come up. This can give you an idea of what people are searching for related to your keyword.
- Google Search Console: This tool gives you insights on the keywords and phrases that people use to find your website through Google search.
- Other free keyword research tools like KWFinder, Keywords Everywhere, Ubersuggest, etc.
It’s important to remember that while these tools can provide valuable information, it’s not always possible to know exactly how much traffic a specific keyword will bring to your website.
How To Check For Competition For Your Target Keyword
- Google Search: Conduct a Google search for your target keyword and take a look at the websites that are ranking on the first page. This will give you an idea of the level of competition for that keyword. Look at the websites and see if they are large well-established websites or small niche sites.
- Check the Domain Authority (DA) and Page Authority (PA) of the websites ranking for your target keyword. You can use tools like Ahrefs, Majestic, Moz, etc. to check the authority of a website. High DA and PA scores indicate a well-established and authoritative website, which may be more difficult to outrank.
- Analyze the Content: Look at the content of the websites that are ranking for your target keyword. Are they providing in-depth and informative articles? Are they using visuals and multimedia? The more comprehensive and well-done the content, the more competition you’ll have to face.
- Check for Backlinks: Use a backlink analysis tool like Ahrefs, Majestic, Moz, etc. to see how many backlinks the top-ranking websites have. Websites with a large number of high-quality backlinks are more likely to be difficult to outrank.
- Check for Social Signals: See how many shares, likes and followers the top-ranking websites have on social media. Websites with high social signals are more likely to be popular and authoritative and may be more difficult to outrank.
It’s important to remember that competition analysis is an ongoing process. You should check your competition regularly to stay on top of any changes.
Top 10 SEO Tools
- Google Analytics: A free web analytics service that tracks and reports website traffic.
- Google Search Console: A free web service that helps you monitor and improve your website’s performance in Google search results.
- Ahrefs: A powerful SEO tool that provides a wealth of information on backlinks, keywords, and content analysis.
- SEMrush: A comprehensive SEO tool that offers keyword research, competitor analysis, and site audits.
- Moz: Offers a variety of SEO tools including keyword research, link analysis, and site audits.
- Majestic: A backlink analysis tool that allows you to research the backlink profile of any website.
- Keywords Everywhere: A free browser extension that provides keyword data directly in the search results and on websites.
- Ubersuggest: A free keyword research tool that generates suggestions for keywords based on your input.
- Buzzsumo: A content analysis tool that allows you to see the most shared content on social media for any topic.
- DeepCrawl: A website crawling tool that helps identify technical SEO issues and improve website architecture.
These are some of the most popular and widely used SEO tools available. It’s important to remember that while these tools can provide valuable information and insights, they should be used in conjunction with a solid overall SEO strategy.